During Advertising Week New York, Walt Horstman, SVP, Advanced Media & Advertising at TiVo sat down with Louise Dilulio, Director of NY, Advertising Week for a Fireside Chat.
Learn how today’s consumers watch video across the content landscape – Linear TV, AVOD and SVOD –nearly friction-free. Marketers are challenged to link these platforms together to deliver targeted messages effectively. See why TV data provides a foundation to maximize incremental reach and campaign performance.
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