TiVo Top Moments: The Second Presidential Debate of the 2016 General Election Campaign

 In Audience Research

The Presidential candidates were at it again last night, debating in a town hall setting with questions from the audience. The debate was held at Washington University in St. Louis and moderated by Martha Raddatz of ABC News and Anderson Cooper of CNN, who allowed a few audience members to ask questions about healthcare, clean energy and immigration. Some questions about the personal character of the candidates were thrown around as well, but what moments had TiVo® users pausing, rewinding or fast-forwarding?

Here are the top five debate moments from last night’s back and forth – enjoy!

TiVo’s Top Moments: Second Presidential Debate

Top Moment

110:36 p.m.Trump: I will say this about Hillary. She doesn’t quit. She doesn’t give up. I respect that. I tell it like it is. She’s a fighter.
210:34 p.m.Clinton: I respect his children (referring to Donald Trump’s children)
310:29 p.m.

(Camera on Kenneth Bone)

Cooper: We have one more question from Ken Bone about energy policy. Ken?

410:22 p.m.

Cooper: Secretary Clinton, does Mr. Trump have the discipline to be a good leader?

Clinton: No.

59:55 p.m.

Donald Trump pacing throughout the stage, in and out of frame while Clinton is speaking.


Methodology: TiVo’s Presidential Debate analysis was prepared using aggregated, anonymous, second-by-second audience measurement data from approximately 30,000 anonymous households out of a daily sample of 350,000 subscribers to the Emmy® Award-winning TiVo service. TiVo gauges the interest in programming content by measuring the percentage of the TiVo audience watching in “play” speed. The most engaging moments are determined by looking for program content with the biggest bump in viewership relative to the surrounding 15 minutes of programming, thereby offering a true reflection of change in viewership.


© 2016 TiVo Inc. All Rights Reserved. TiVo, the TiVo logo, and the TiVo silhouette logo are registered trademarks of TiVo Inc. or its subsidiaries worldwide. Emmy is a registered trademark of the National Academy of Television Arts and Sciences.

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