Why the networks won’t run ads for the TiVo BOLT


The TiVo BOLT™ is making a splash in advanced television, but not in the way you’d expect.

Normally, when a company releases a new product, the company goes hard on advertising to ensure its product makes a big splash. You see ads for Chromecast™, Apple TV®, Roku, and even Netflix and Hulu. What do all these products and services have in common? They’re trying to take viewers away from cable and network TV in order to watch content on the advertisers’ respective streaming devices.

And then there’s TiVo.  We’re totally cool with viewers keeping their cable subscriptions alive and well. But we also understand that commercial interruptions are one of the biggest annoyances for many cable-goers, despite commercials being a source of revenue for the networks. So, when we wanted to advertise the heck out of TiVo BOLT, why did the networks refuse to run our ads?

The reason? SkipMode™, one of the TiVo BOLT’s flagship features.

The SkipMode feature elevates your TV-watching experience by letting you cut through those annoying commercial interruptions. With a single press of a button, you can skip entire commercial breaks and instantly get back to watching your recorded show.1  Currently, SkipMode works with your recordings of shows originally airing on the top 20 networks during primetime hours — favorite shows ranging from lighthearted sitcoms to intense zombie dramas.

But that’s not all TiVo BOLT offers. Along with the hassle-free enjoyment that the SkipMode feature brings to your binge-watching sessions, you’ll also love our QuickMode™ feature. QuickMode lets you binge-watch recorded and time-shifted content 30% faster with pitch-corrected audio. Between your being more easily able to skip commercial breaks of many recorded shows and to speed up your viewing of recorded and time-shifted shows, that’s hours of time you’ll save.

And yes, there’s more! TiVo BOLT gives you access to all your cable or over-the-air antenna channels and replaces your current DVR. Use our universal OneSearch™ feature to find any available show, movie, or actor and our OnePass™ technology to collect and organize every available episode from TV and streaming apps such as Netflix, Hulu, HBO GO®, Amazon and more.2 With features like these, TiVo BOLT truly is a one-stop shop for all your entertainment needs.

So there you have it. The TiVo BOLT, bane of network ads. With TiVo BOLT, you’ll never watch TV the same way again.

1 SkipMode feature on the TiVo BOLT is not available for all recorded shows.

2 With the TiVo BOLT, a broadband internet connection is required to access and receive streaming content. Availability of third-party content from streaming sources is subject to change, and certain third-party fees may apply. For example, Netflix unlimited streaming membership is required (and sold separately) to access Netflix content, and Amazon Prime membership is required (and sold separately) to access Amazon Prime Instant Video content.

© 2016 TiVo Inc. All Rights Reserved. TiVo, the TiVo logo, the TiVo silhouette logo, TiVo BOLT, SkipMode, QuickMode, OneSearch and OnePass are trademarks or registered trademarks of TiVo Inc. or its subsidiaries worldwide. Chromecast is a trademark of Google Inc. Apple TV is a registered trademark of Apple Inc. HBO GO is a registered trademark of Home Box Office, Inc. All other company, product and brand names, logos and trademarks are the property of their respective owners

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