Top Moments: 58th Annual Grammy Awards

 In Audience Research

This year we ended our Valentine’s/Presidents’ Day weekend with a Grammy® Awards celebration of the best music of 2016. Big names such as  Taylor Swift, The Weeknd and Kendrick Lamar made their presence known this year with their respective wins. Aside from the star power, this year’s Grammy Awards also had many moments that got you right in the feels, with the likes of Joey + Rory and their battle against cancer. TiVo® Research has compiled the moments that had the most people glued to the screen, and the results are in. Check out the top five moments of the 58th Annual Grammy Awards below!

  1. 8:24 p.m.: Ariana Grande tries to introduce The Weeknd’s performance of “I Can’t Feel My Face” by asking the audience how the artist landed seven Grammy nominations? “Well, ladies and gentlemen, get ready for the pun of the century: he earned it.” When her comment was met with silence, she vainly tried an acapella version of “Earned It”.
  2. 9:41 p.m.: After an introduction by Don Cheadle, Kendrick Lamar performs a medley of three tracks, including two from his acclaimed 2015 LP, “To Pimp a Butterfly”.  Lamar begins with “The Blacker the Berry” as a prisoner who breaks through his chains, then “Alright” backed by a group of African drummers and dancers. He finishes with a new song that ends with loud screaming.
  3. 8:34 p.m.: After an introduction by Selena Gomez, Andra Day performs “Rise Up” and then is joined by Ellie Goulding for a duet of Goulding’s Academy Awards®-nominated tune “Love Me Like You Do” from the movie “Fifty Shades of Grey”.
  4. 8:55 p.m.: Following a tribute to Lionel Richie, the MusiCares® Person of the Year, Luke Bryan and John Legend escort Lionel Richie onto the stage, where he performs “All Night Long” as the crowd rises to its feet in celebration.
  5. 10:26 p.m.: Lady Gaga and ensemble perform a tribute to David Bowie. At this exact moment, Gaga is singing “Ziggy Stardust”.

Source: TiVo Research

Methodology: TiVo Research’s Grammy Awards analysis was prepared using aggregated, anonymous, second-by-second audience measurement data from approximately 30,000 anonymous households out of a daily sample of 350,000 subscribers to the Emmy® Award-winning TiVo service. TiVo Research gauges the interest in programming content by measuring the percentage of the TiVo audience watching in “play” speed. The most engaging moments are determined by looking for program content with the biggest bump in viewership relative to the surrounding 15 minutes of programming, thereby offering a true reflection of change in viewership.

Featured image credit: [Frederick M. Brown/Getty/Getty Images]

© 2016 TiVo Inc. All Rights Reserved. TiVo, the TiVo logo, and the TiVo silhouette logo are registered trademarks of TiVo Inc. or its subsidiaries worldwide. Grammy and MusiCares are registered trademarks of the National Academy of Recording Arts and Sciences. Academy Awards is a registered trademark of the Academy of Motion Picture Arts and Sciences. Emmy is a registered trademark of the National Academy of Television Arts and Sciences.


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