TiVo® Bats at Least .500 Over the Past Three (Fall) Seasons
Every day, DVR households help determine the fate of network television programs with the push of a button — or, in the sad case of many MVPD-supplied DVRs, multiple pushes of multiple buttons. Nevertheless, the outcome is the same: as a particular television program finds its way into a DVR household’s viewing queue, the likelihood that said series will enjoy a long and successful run is increased.
Here at TiVo, we have been tracking OnePass™ activity for the past few fall broadcast seasons and determined there is a direct positive correlation between the success of a new series and its OnePass ranking. The table below details the ranking of new fall broadcast series over the past three Octobers. As you can see, in the fall of 2014, seven of the top ten programs by OnePass™ ranking were renewed for a second season. In the fall of 2012 and in the fall of 2013, half of the top ten programs were renewed, and most will still be on the air this fall.
OnePass™ rankings for the fall 2015 season will begin to become available from TiVo Research by the beginning of September. To find out how your new series is trending, please reach out to TiVo Research. Or, if you want to determine how to best spend your advertising dollars by uncovering the hottest new series of the fall season, send an email to email@example.com.
TiVo Bats At Least .500 for the Past Three Fall Seasons
|Fall 2014 – New Fall Broadcast Series||TiVo Season Batting Average = .700|
|GOTHAM||Renewed for a second season|
|SCORPION||Renewed for a second season|
|HOW TO GET AWAY WITH MURDER||Renewed for a second season|
|MADAM SECRETARY||Renewed for a second season|
|NCIS: NEW ORLEANS||Renewed for a second season|
|THE MYSTERIES OF LAURA||Renewed for a second season|
|THE FLASH||Renewed for a second season|
|Fall 2013 – New Fall Broadcast Series||TiVo Season Batting Average = .500|
|THE BLACKLIST||Renewed for a third season|
|SLEEPY HOLLOW||Renewed for a third season|
|THE CRAZY ONES|
|BROOKLYN NINE-NINE||Renewed for a third season|
|MOM||Renewed for a third season|
|THE GOLDBERGS||Renewed for a third season|
|Fall 2012 – New Fall Broadcast Series||TiVo Season Batting Average = .500|
|REVOLUTION||Renewed for a second season|
|ELEMENTARY||Renewed for a fourth season|
|NASHVILLE||Renewed for a fourth season|
|666 PARK AVENUE|
|THE NEW NORMAL|
|CHICAGO FIRE||Renewed for a fourth season|
|ARROW||Renewed for a fourth season|
Source: TiVo OnePass™ reports during October of 2012, 2013 and 2014.
|Anonymous viewing data of TiVo subscribers is based on a daily sample of 350,000 active TiVo DVRs. Ten above-listed shows for each year represent new fall shows appearing in largest percentage number of OnePass selections in such active TiVo DVR sample on the listed measurement dates.|
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