TiVo® Q2 2015 State of TV Report

 In Announcements, Audience Research, TiVo, TiVo Audience Research

Today, TiVo Research released its Q2 2015 State of TV Report, packed with the latest trends in television viewing. From streaming to OnePass™ rankings, from commercial ratings beyond three days to Time-shifted Commercial Retention, TiVo reports on vital industry issues by employing our unparalleled, anonymized, second-by-second viewing information.

Also included in this quarter’s report is TiVo’s special analysis investigating the correlation between the fast-forward rate for pre-release theatrical advertising, and box office performance. TiVo Research is uniquely positioned to offer a wide-ranging set of alternative measurement solutions.  Through our unique single-source matching of viewing data and purchase data, TiVo Research has the ability to target viewers based on their shopping behavior. With 2.3 million set-top boxes matched to purchase data from 40 million households, TiVo Research is able to utilize a nationally representative sample with unprecedented scale.

If you would like to receive a copy of the TiVo Q2 2015 State of TV Report, please send an email request to info@tivoresearch.com.  Operators are standing by. 🙂

TiVo and OnePass are trademarks or registered trademarks of TiVo Inc. or its subsidiaries worldwide.

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