Top Ad Campaigns of 2013

 In Audience Research, Entertainment, TiVo Audience Research

It takes a creative ad campaign to catch audience’s’ attentions, but as 2013 comes to an end, TiVo has compiled the most watched ads of the year. From the best ads for products to the best film campaign a week prior to a film release, these brands, films, and shows were able to captivate viewers.

Advertising creative, movie campaign spots and network promos were evaluated with respect to how well their ads resonated with TiVo service subscribers, as measured by their propensity to watch, rewind or fast-forward through the brands’ spots during time-shifted viewing.

Top 5 Primetime Broadcast and Cable Advertising Creative Based on Fast-forward Rate

Top Primetime Broadcast Creative Spots*
RankBrandCreative NameSpot Count
1E Trade FinancialBaby Discusses Hidden Fees11
2MastercardKeep Using Your Card at Any Restaurant25
3Pacific LifeFamily Watches a Whale – Pacific Life23
4BMW X1Versatile for Anything14
5Tempur-PedicMattress Full of Blue Gel Beads22


Top Primetime Cable Creative Spots*
RankBrandCreative NameSpot Count
1Samsung GalaxyOn the Way10
2Miller 64Fit to Make History 210
3Dollar Shave ClubShipping Razors to Your Home 7-Dollar Shave Club15
4GMC SierraSame as a Submarine Hull11
5Taco BellGame Day Tradition12

*Based on Fast-forward Rate, 10+ spots per creative (does not include motion picture spots)


Top 5 Debut Week Motion Picture Campaigns based on Fast-Forward Rate

Top Debut Week Movie Campaigns*
RankStudioMovie TitleSpot Count
1FoxA Good Day to Die Hard80
2RelativityMovie 43409
3Sony/ColumbiaGrown Ups 2163
4Lionsgate SummitKevin Hart Let Me Explain291
5ParamountWorld War Z292

*Based on Fast-forward Rate, 80+ spots in the debut week


Top 5 Primetime Broadcast and Cable Promotional Campaigns based on Fast-Forward Rate

Top Primetime Broadcast Promos*
RankNetworkProgram NameSpot Count
2CBSNCIS Los Angeles130
4CBSSurvivor Caramoan213
5NBCThe Winner Is117


Top Primetime Cable Promos*
RankNetworkProgram NameSpot Count
1AMCThe Killing373
2ABC FAMILYTwisted490
4BRAVOReal Housewives of Beverly Hills266
5TBSDeal With It409

*Based on Fast-forward Rate, 100+ spots per network promo

How many of these shows or films did you make sure to see this year? Do you have a favorite commectial that didn’t make the list? Comment here with your favorite ad campaigns of the year!

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