It’s officially February, and love is in the air. Or, at the very least, it’s all over the Hallmark cards at your local pharmacy. Valentine’s Day is a…
Not unlike the rest of the world, the United Kingdom is in constant transition. In parallel, the complexity of its video ecosystem reaches new heights almost daily as…
The classic TV advertising paradigm prioritized linear viewership and businesses. But, as “TV” evolved to be multi-screen, multi-device digital programming consumed when, where and how viewers see fit,…
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Pete Mann, Sr. Sales Director of Connected TV at TiVo, recently presented CTV Enters Performance-Based Advertising: TiVo Xtend CTV Drives Outsized ROI at the IAB NewFronts. In this…
Consumers are subscribing to paid media services in addition to trying out free ones. By seeking out cost-effective options, their preferences have a significant impact on the direction…
Is your bracket busted? Did you bogie tickets for the Masters? Were you leg-dropped on your way to WrestleMania? No worries – TiVo has ALL your favorite sports,…
TiVo’s Walt Horstman, SVP, Advanced Media & Advertising led a panel session at Advertising Week New York with Nuno Andrade, VP Strategy, Media Culture, Michael O’Connor, EVP, Video…
TiVo’s Fariba Zamaniyan, Vice President of Data and Advertising sat down during Advertising Week New York with Laura McElhinney, EVP, Chief Data Officer at Horizon Media. Hear how…
It is a business truism that advertising and marketing budgets are often the first line items to face scrutiny when board rooms and senior executives face economic uncertainty.…