Recent Posts

The REAL Target by Alex Petrilli

There has been a recent outpouring from advertisers and networks expressing their dissatisfaction with the current age-sex metrics including, Multichannel News Article and Variety Article. Alternate measures are being sought to assist in the evaluation of TV program performance as it relates to the sponsors and their brands. TiVo Research and Analytics is uniquely positioned to offer a wide-ranging set of alternative measurement solutions. The...

TRA Annual Mother’s Day Survey 2015: 10 Things to Know About Mom

With Mother’s Day around the corner – Sunday, May 10, for all those who might have forgotten – it is time to start thinking about what gifts could possibly be worthy enough for each deserving mother in your life. If you are thinking of a TV-related gift, TiVo Research and Analytics, Inc. has something that might help! The results are in from TRA’s annual Mother’s...

March Mayhem 2015 – Top 10s

On Monday night, countless college basketball fans watched in either awe or horror as Duke put an end to the madness by defeating Wisconsin. Overall, this year’s men’s college basketball tournament was full of game-changing moments, a few upset victories and sheer dominance from top teams. The excitement of it all kept viewers glued to the screens of not only their televisions but also of...

What to Watch This Week: April 5th – April 11th

Looking for something new to record or stream? Here’s what we’re recommending you watch this week: Sunday, April 5th: Mad Men (AMC): There are only seven episodes left of Matthew Weiner’s stylish 1960s drama, and there are still so many unanswered questions: Whatever happened to Salvatore? Will Joan and Roger get married? And most importantly, are there any women left in New York for Don...

Is There a Doctor in the House?

There are few things more annoying than getting sick. That’s why this year I got my flu shot early, washed my hands like crazy, and mastered the art of the smile and nod when meeting new people. Just when I thought I was in the clear, I started to feel symptoms that something wasn’t right. After some internet sleuthing (and self-reflection), I realized I don’t...