As the number of available content sources reaches a plateau, consumers are increasingly prioritizing cost-conscious decisions. We’ve observed a notable trend: from reevaluating their budgets and scaling back…
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In the fiercely competitive landscape of television programming, capturing viewers’ attention and ensuring live tune-ins are paramount for success. To overcome this challenge, a premium cable network client…
Pete Mann, Sr. Sales Director of Connected TV at TiVo, recently presented CTV Enters Performance-Based Advertising: TiVo Xtend CTV Drives Outsized ROI at the IAB NewFronts. In this…
Consumers are subscribing to paid media services in addition to trying out free ones. By seeking out cost-effective options, their preferences have a significant impact on the direction…
Is your bracket busted? Did you bogie tickets for the Masters? Were you leg-dropped on your way to WrestleMania? No worries – TiVo has ALL your favorite sports,…
TiVo’s Walt Horstman, SVP, Advanced Media & Advertising led a panel session at Advertising Week New York with Nuno Andrade, VP Strategy, Media Culture, Michael O’Connor, EVP, Video…
TiVo’s Fariba Zamaniyan, Vice President of Data and Advertising sat down during Advertising Week New York with Laura McElhinney, EVP, Chief Data Officer at Horizon Media. Hear how…