In July, the NCAA adopted a new, sweeping rule allowing student athletes to sign endorsement deals with sponsors. Experts predicted this change would turn college sports into “the…
During the last week of May, members of Xperi headed to Cologne, Germany for the annual ANGA COM conference and exhibition. The event is billed as the place…
TiVo’s Fariba Zamaniyan, VP Data & Monetization, was the featured guest for The Marketing Stir, the podcast hosted by Ajay Gupta, founder and CEO of Stirista, a data-driven…
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Endless video entertainment options, an amazing array of experiences, an overwhelming amount of subscription choices … how can OTT providers engage and retain subscribers in this cutthroat market?…
At a time where subscribers are constantly moving between traditional TV and streaming – especially free ad-supported TV (FAST) channels, the two silos are now being brought together…
If you’re planning for an epic Thanksgiving feast, why not add some great entertainment to the mix? TiVo Stream 4K makes it easy for you to binge your…
The world as we know it changed over the past two years. Streaming entertainment became our connection to the world inside our otherwise locked-down homes. You couldn’t attend…
Well, Ian Fleming’s novels have been around since 1953, but Bond’s screen persona began in 1962, so let’s loosen our black tie, sip a vodka martini (shaken, not…
When it comes to both premium and free ad-supported video services, viewers face an unprecedented amount of choice. Before internet video, ads were core to the traditional TV…