Category Archives: Audience Research

TiVo® Q2 2015 State of TV Report

Today, TiVo Research released its Q2 2015 State of TV Report, packed with the latest trends in television viewing. From streaming to OnePass™ rankings, from commercial ratings beyond three days to Time-shifted Commercial Retention, TiVo reports on vital industry issues by employing our unparalleled, anonymized, second-by-second viewing information. Also included in this quarter’s report is TiVo’s special analysis investigating the correlation between the fast-forward rate...

Guilty Pleasures

Everyone has one. For some, it’s the regular visit to the 24-hour fast-food drive-thru in the wee hours of the morning. For others, it’s the lingering temptation to divulge the latest, juiciest gossip. And alas, there’s always that one TV show that comes on that you can’t stop watching. You hate to love it. You love to hate it. You can spend hours binge-watching it....

TiVo® Top Moments: 2015 Prime-Time Republican Presidential Candidate Debate

The title of the debate is enough of a mouthful, let alone the banter that ensued last night. Fox News anchors poked and prodded the candidates to engage in wholehearted debate on a variety of topics, including but not limited to international relations, religion, education, impassioned speeches, and Donald Trump. Presidential hopefuls, including Donald Trump, Jeb Bush, Scott Walker, Mike Huckabee, Ben Carson, Ted Cruz,...

Float On

August 6th is National Root Beer Float Day!  The drink was invented in 1893 by pharmacist and soda shop owner Frank Wisner, and while the origins of the national holiday might be a mystery, few will argue with an excuse to enjoy ice cream mixed with frosty root beer during one of the hottest months of the year. Marketers selling either root beer or ice...