Category Archives: Audience Research

March Madness – Top Moments and Games and Commercials (Oh My!)

If you kept up with March Madness this year – and probably even if you didn’t – you know that the tournament has come to an end, declaring the UConn Huskies the 2014 Champions! Last night’s championship game against Kentucky was an exciting one – an opinion that can be validated by TiVo’s Top Moments. So which games, Final Four moments, and commercials were concretely...

National Chip and Dip Day is March 23rd

After the Ides of March and during March Madness, there’s another national day worth celebrating: National Chip and Dip Day arrives on March 23rd.  While the day’s origins are not known, most people would agree that any reason to break out the chip and dip set is a good reason! Chips and dips grew in popularity in the U.S. in the 1950’s when home entertaining...

The 86th Academy Awards – Top Moments

The red carpet, the heartfelt speeches, the glamorous fashion… There were many a moment to rewind and re-watch during the 2014 Oscars, but after it was all said and done, one couldn’t help but to ask themself: Was that The Ellen DeGeneres Show or The 86th Academy Awards? Three out of TiVo’s Top 5 moments of the night were Ellen’s, as she kept the audience...

Sochi 2014 Olympics Coverage: Top Chills, Thrills & Spills!

We can look back on the past 17 days of Winter Olympic coverage and know that there were moments where we laughed, moments where we gasped, and moments where we might have even been, well… bored. But what were the Top emotion-provoking Moments of them all? TiVo Research and Analytics took a look at the Top 5 Chills, Top 5 Spills and Top 5 Thrills...

TiVo Winter Olympic Coverage — Top Moments — February 23, 2014

As the 22nd Winter Olympics came to a close in Sochi, Russia – one thing was for sure – these Olympic Games will never be forgotten.  From the opening ceremony with technical issues to controversy over housing and facilities being subpar to the blood, sweat and tears from the athletes as new world records were created and childhood dreams came true; it all came to...