Category Archives: Audience Research

TRA Annual Mother’s Day Survey 2015: 10 Things to Know About Mom

With Mother’s Day around the corner – Sunday, May 10, for all those who might have forgotten – it is time to start thinking about what gifts could possibly be worthy enough for each deserving mother in your life. If you are thinking of a TV-related gift, TiVo Research and Analytics, Inc. has something that might help! The results are in from TRA’s annual Mother’s...

March Mayhem 2015 – Top 10s

On Monday night, countless college basketball fans watched in either awe or horror as Duke put an end to the madness by defeating Wisconsin. Overall, this year’s men’s college basketball tournament was full of game-changing moments, a few upset victories and sheer dominance from top teams. The excitement of it all kept viewers glued to the screens of not only their televisions but also of...

March Madness – Top Moments and Games and Commercials (Oh My!)

If you kept up with March Madness this year – and probably even if you didn’t – you know that the tournament has come to an end, declaring the UConn Huskies the 2014 Champions! Last night’s championship game against Kentucky was an exciting one – an opinion that can be validated by TiVo’s Top Moments. So which games, Final Four moments, and commercials were concretely...

National Chip and Dip Day is March 23rd

After the Ides of March and during March Madness, there’s another national day worth celebrating: National Chip and Dip Day arrives on March 23rd.  While the day’s origins are not known, most people would agree that any reason to break out the chip and dip set is a good reason! Chips and dips grew in popularity in the U.S. in the 1950’s when home entertaining...

The 86th Academy Awards – Top Moments

The red carpet, the heartfelt speeches, the glamorous fashion… There were many a moment to rewind and re-watch during the 2014 Oscars, but after it was all said and done, one couldn’t help but to ask themself: Was that The Ellen DeGeneres Show or The 86th Academy Awards? Three out of TiVo’s Top 5 moments of the night were Ellen’s, as she kept the audience...