Category Archives: Audience Research

Confessions of a Binger: Reasons, Risks and Companionship

The results are in from TiVo Inc.’s second annual TiVo® Spring 2015 Binge Viewing Survey. Binge viewing, defined as viewing more than three episodes of a series in a single day, has continued becoming not only more accepted but also more popular. The negative perception of binge viewing is down to 30 percent of respondents (versus 53 percent just two years ago). Even with some...

TiVo® Top Moments: 2015 NBA® Finals by Alex Petrilli

It was a battle of the also-ran NBA teams. The Golden State Warriors had not won a title since a gallon of gas cost you $0.44, and the Cleveland Cavaliers had never won a title. Now, these two teams’ time had come, with Cleveland’s line-up led by local hero LeBron James and Golden State sporting 2015 MVP Stephen Curry. The fade-away three versus the self-proclaimed...

All’s Fair in Weather and Basketball

As the NBA Finals are coming to a climax, the true blue fans of either the Golden State Warriors or Cleveland Cavaliers couldn’t be happier. Allegiances have been sworn, and lines have been drawn between Dub nation and Cav kingdom. But wait, there seem to be more fans than you remember. Indeed, the hype from this year’s NBA Playoffs has drawn in the bane of...

Game of Thrones: Who “Donated” The Most Blood?

The Game of Thrones season finale is coming up. As usual, this season did not disappoint in terms of how epic it was and how much blood was shed. Ironically enough (maybe even purposefully), the final episode falls on the same day as World Blood Donor Day. Perfect; one of the bloodiest TV shows on the air falling right in line with the one day of...

TiVo Q1 2015 State of TV Report

Today TiVo Research released its Q1 2015 State of TV Report packed with the latest trends in television viewing. From streaming to OnePass™ rankings, from commercial ratings beyond three days to time-shifted Commercial Retention, TiVo reports on vital industry issues utilizing our unparalleled second-by-second viewing information. Also included in this quarter’s report is a TRUE Target analysis that addresses the recent outcry in the industry...