Category Archives: Audience Research

TiVo® Top 10 Late Show Moments

by Alex Petrilli, Senior Manager of Media Insights The now infamous interview with David Letterman, when Johnny Carson asked “Just how pissed off are you?” after NBC had announced that Jay Leno would be the new host of The Tonight Show, contained more than one notable exchange – https://www.youtube.com/watch?v=sLQwp-kTXEg Further along in the interview, Johnny asked Dave: “Can you envision yourself twenty years from now...

The REAL Target by Alex Petrilli

There has been a recent outpouring from advertisers and networks expressing their dissatisfaction with the current age-sex metrics including, Multichannel News Article and Variety Article. Alternate measures are being sought to assist in the evaluation of TV program performance as it relates to the sponsors and their brands. TiVo Research and Analytics is uniquely positioned to offer a wide-ranging set of alternative measurement solutions. The...

TRA Annual Mother’s Day Survey 2015: 10 Things to Know About Mom

With Mother’s Day around the corner – Sunday, May 10, for all those who might have forgotten – it is time to start thinking about what gifts could possibly be worthy enough for each deserving mother in your life. If you are thinking of a TV-related gift, TiVo Research and Analytics, Inc. has something that might help! The results are in from TRA’s annual Mother’s...

March Mayhem 2015 – Top 10s

On Monday night, countless college basketball fans watched in either awe or horror as Duke put an end to the madness by defeating Wisconsin. Overall, this year’s men’s college basketball tournament was full of game-changing moments, a few upset victories and sheer dominance from top teams. The excitement of it all kept viewers glued to the screens of not only their televisions but also of...

March Madness – Top Moments and Games and Commercials (Oh My!)

If you kept up with March Madness this year – and probably even if you didn’t – you know that the tournament has come to an end, declaring the UConn Huskies the 2014 Champions! Last night’s championship game against Kentucky was an exciting one – an opinion that can be validated by TiVo’s Top Moments. So which games, Final Four moments, and commercials were concretely...