Press release

01/17/2008

EURO RSCG NEW YORK SUBSCRIBES TO TIVO’S SECOND-BY-SECOND AUDIENCE MEASUREMENT SERVICES

-- Ad Agency to Utilize TiVo’s Comprehensive Research Tools to Further Expand Creative Integrated Marketing Capabilities--

ALVISO, Calif. — January 17, 2008 — TiVo Inc. (NASDAQ: TIVO), the creator of and a leader in advertising solutions and television services for DVRs, today announced that Euro RSCG New York, the North American flagship office of global integrated marketing communications agency Euro RSCG Worldwide and a recognized leader in bringing transformative communications and business strategies to its clients, has subscribed to TiVo’s comprehensive second-by-second content ratings research products.

Using TiVo’s Stop||Watch™ service, Euro RSCG New York will have access to the industry’s only second-by-second measurement of program and specific commercial ratings for both live and time-shifted viewing in DVR households. In addition, as a subscriber to the Stop||Watch™ service, the agency will be able to utilize the Power||Watch™ Consumer Panel, which will complement audience research with demographic information such as age, gender and income, drawn from an opt-in panel of 20,000 TiVo subscribers who have voluntarily provided this data.

Richard Notarianni, Executive Creative Director of Media, Euro RSCG New York, said, “DVR penetration is only going to increase in the years ahead. It is our job to not only develop the most creative and impactful advertising campaigns for our clients, but to understand the way the messages are viewed and received by the target audience. TiVo’s data offers perhaps the best real world insight into the effectiveness of our campaigns. DVR viewers have total control of their viewing experience. Understanding what commercials, and which parts of commercials, they choose to watch, as well as under what circumstances, gives us a competitive edge in creating and deploying campaigns that really resonate for our clients.”

“We welcome Euro RSCG New York, important member of the agency’s global network, to the steadily growing community of influential advertisers, advertising agencies and television networks that have embraced TiVo’s powerful audience research services,” said Todd Juenger, Vice President & General Manager, Audience Research & Measurement at TiVo. “Because the DVR is becoming a ‘must have’ in U.S. households, it has become even more critical for all of those involved in the industry to not only understand the challenges they face in this new DVR era, but to be willing to embrace solutions such as ours designed to help them think strategically, problem solve and gauge the impact DVRs are having on their programs and commercials.”

The TiVo Stop||Watch™ data is derived from a daily, anonymous, stratified random sample of 20,000 TiVo units – from which the second-by-second “clickstream” of behavior and viewership is collected and assessed. The TiVo Power||Watch™ service, which will be available to all Stop||Watch subscribers, is based on a customer opt-in viewership panel from 20,000 households who have voluntarily provided demographic data (which is reported on an aggregate, anonymous basis). The TiVo Stop||Watch™ service is a syndicated research service, sold primarily on a subscription basis. Clients access the TiVo Stop||Watch™ service via an interactive, online suite of reports. The TiVo Stop||Watch™ service has been commercially available since February 2007, and has data going back to September 2006. The TiVo Stop||Watch™ reports break down key data for: Total Viewing, Live Viewing, Timeshifted Viewing (less than 1 hour, 1-6 hours, 24-28 hours, 48-72 hours, 3-7 day, and 7-14 day delay), Program Ratings, Commercial Ratings and a Commercial Viewership Index.