Press release
03/05/2007
TIVO RENEWS ADVERTISING AGREEMENT WITH INTERPUBLIC
ALVISO, CA — March 05, 2007 — TiVo Inc. (NASDAQ: TIVO), the creator and a leader in advertising solutions and television services for digital video recorders (DVRs), today announced the renewal of a comprehensive, multi-million dollar advertising agreement with the Interpublic Group of Companies Inc. (NYSE: IPG). The renewal further extends the benefits of making TiVo advertising a regular buy for clients across all Interpublic Group agencies, which include Initiative, MAGNA Global, and Universal McCann.
"TiVo's interactive advertising products are designed to deliver a more powerful engagement with the TV viewers, helping advertisers reach an attractive demographic that is fast-forwarding through the majority of TV advertising," said Davina Kent, Vice President, National Advertising Sales, TiVo. "We are pleased to have Interpublic renew their agreement with us, as it indicates the growing momentum of TiVo's advertising assets as part of standard media buys. By aligning with TiVo, Interpublic is helping its clients learn how to leverage DVR technology to further connect with their target audience."
The agreement was spearheaded by the Interpublic Emerging Media Lab. According to Lori Schwartz, the Lab's Director, "We remain committed to making the industry's best new media solutions available to our clients. Our continued work with TiVo is an indication of this. We are eager to see what kinds of new advertising products and models will come about as the result of the resources TiVo provides. By engaging with TiVo very actively, we believe that we can offer a significant advantage to our clients in reaching the fast-forwarding consumer."
About TiVo Inc.
Founded in 1997, TiVo (NASDAQ: TIVO) pioneered a brand new category of products with the development of the first commercially available digital video recorder (DVR). Sold through leading consumer electronic retailers, TiVo has developed a brand which resonates boldly with consumers as providing a superior television experience. Through agreements with leading satellite and cable providers, TiVo also integrates its full set of DVR service features into the set-top boxes of mass distributors. TiVo's DVR functionality and ease of use, with such features as Season Pass™ recordings and WishList® searches and KidZone have elevated its popularity among consumers and have created a whole new way for viewers to watch television. With a continued investment in its patented technologies, TiVo is revolutionizing the way consumers watch and access home entertainment. Rapidly becoming the focal point of the digital living room, TiVo's DVR is at the center of experiencing new forms of content on the TV, such as broadband delivered video, music and photos. With innovative features, such as TiVoToGo™ and online scheduling, TiVo is expanding the notion of consumers experiencing "TiVo, TV your way.®" The TiVo® service is also at the forefront of providing innovative marketing solutions for the television industry, including a unique platform for advertisers and audience measurement research. The Company is based in Alviso, California.
TiVo, Season Pass, TiVoToGo, WishList, the slogan 'TiVo, TV your way.', Series2, Series3, and the TiVo logo are trademarks or registered trademarks of TiVo Inc.'s subsidiaries worldwide. A^(c)2007 All rights reserved.
