TiVo Research and Analytics profiles the viewers of broadcast morning shows using purchaser data and advanced demographics. In the relentless battle amongst national broadcasters to attract more and more eyeballs for their morning day-part programs, gross ratings points based on age/gender have been the traditional indicator for win or loss. TiVo Research and Analytics, Inc. (TRA) has taken a different approach to looking at performance....
Recent Posts
Why “We ❤ John Cusack” #TiVoCusack
How can you not love John Cusack? From the moment he held a boom box over his head trying to win Diane’s heart to his recent trip back in time via a mystical Jacuzzi, John Cusack’s been one of our absolute favorites. So as we celebrate his movie catalog with our “We ❤ John Cusack” collection, here are our choices for the Top 3 Cusack characters...
What to Watch Now for iPad Now Available!
We are thrilled to be launching “What to Watch Now” for iPad. It combines personalization with bringing you the content you want as soon as you want it (when you’re sitting down in front of your TV). We think “What to Watch Now” significantly improves the tablet experience by offering you, our users, content “feeds” based on viewership data and personal preferences. Using “What...
May You Always Enjoy Your TiVo at Its Best
Using your TiVo is one thing, liking your TiVo is another, but really knowing your TiVo? That’s a whole other level of enjoying television. As we do every month, we’re going to share a few tips and tricks that you May or May not already know, to help you get the most out of your TiVo. YouTube Channel Surfing: We all have...
Updates from the Upfronts
For those of us in TV, there’s no more exciting time of the year than upfront season. It’s that special time of year when all the networks announce their schedules for the upcoming year. It’s a chance to see what new shows the networks have in store, what returning favorites we’ll keep enjoying next year and sadly, which shows will have to get deleted from...