Today, TiVo Research released its Q4 2015 State of TV Report, packed with the latest trends in television viewing. From streaming to OnePass™ rankings, from commercial ratings beyond three days to Time-shifted Commercial Retention, TiVo reports on vital industry issues by employing our unparalleled, anonymized, second-by-second viewing information.
Also included in this quarter’s report is TiVo’s special analysis focusing on the late-night viewing shuffle that has occurred over the past two years. From the departure of luminaries such as Leno and Letterman, to the innovative approaches taken by Fallon, Colbert and Corden, this genre has never experienced such a dramatic shakeup. TiVo Research conducted a comprehensive three-year, time-based analysis exploring late-night viewing to define the new behavior of viewers.
Through our unique single-source matching of viewing data and purchase data, TiVo Research has the ability to narrowly tailor advertisements to viewers based on their shopping behavior. With 2.3 million set-top boxes matched to purchase data from 40 million households, TiVo Research is able to utilize a nationally representative sample with unprecedented scale.
If you would like to receive a copy of the TiVo Q4 2015 State of TV Report, please send an email request to firstname.lastname@example.org. Operators are standing by. 🙂
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