TiVo Research Presents its 2015 Year in Review

Top Moments include the Super Bowl® fight, a “50 Shades of Grey” joke from the 87th Academy Awards®, and two entries from “The Big Bang Theory”

TiVo® Research today announced its 2015 year in review results, offering a comprehensive look at what resonated with TiVo viewers based on syndicated ratings data. These results include television’s top five moments and the most successful creative advertising campaigns. According to TiVo, two of the top TV five moments of 2015 occurred during The Big Bang Theory episodes, while moments from the Super Bowl, the 87th Academy Awards, and the Saturday Night Live 40th Anniversary celebration comprised the other three.

TiVo Research analyzed TV viewership, from January through November 2015, for a variety of different program types and metric categories. The results are based on an aggregated, anonymous, second-by-second audience measurement data from a sample of 350,000 anonymous households with the Emmy® Award-winning TiVo service.

2015 Year in Review

Top 5 Moments

Top 5 TiVo Moments for the 5 Highest-Rated Programs of 2015
Rank Network Program Name Episode Name Airdate Top Rated Moment
1 Fox Super Bowl XLIX 2/1/2015 Following a Patriots’ interception, and seconds away from the end of Super Bowl LXIX, a fight breaks out between the Patriots and Seahawks.
2 ABC The 87th Academy Awards 2/22/2015 Neil Patrick Harris introduces Dakota Johnson as “The star of 50 Shades of Grey and the reason you had to explain to your grandmother what a spanking bench is.”
3 NBC Saturday Night Live 40th Anniversary Special 2/15/2015 Following a parade of past hosts, an opening clips montage was shown.
4 CBS The Big Bang Theory The Matrimonial Momentum 9/21/2015 In the fall season premiere, Sheldon and Amy break up just before Leonard and Penny say “I do” during their wedding.
5 CBS The Big Bang Theory The Space Probe Disintegration 1/8/2015 At the end of the episode, as Leonard and Penny settle in for the night in Penny’s bedroom, it is revealed that Sheldon is sleeping on Penny’s sofa in the living room.

Top 5 Most Time-Shifted Broadcast and Cable Programs

Broadcast*
Rank Network Program Name Episode Count % Time-shifted
1 CW The Flash 21 87%
2 CW Arrow 21 87%
3 CW The Vampire Diaries 19 85%
4 Fox New Girl 11 84%
5 Fox The Following 15 84%
Cable*
Rank Network Program Name Episode Count % Time-shifted
1 BBCA Orphan Black 10 92%
2 SHOW Nurse Jackie 12 91%
3 AMC Better Call Saul 12 89%
4 SYFY 12 Monkeys 12 89%
5 USA Suits 16 89%
* Based on 10+ episodes

 

Advertising creative, movie campaign spots, and network promos were evaluated with respect to how well their ads resonated with TiVo service subscribers, as measured by the subscribers’ propensity to watch, rewind or fast-forward through the brands’ spots during time-shifted viewing.

Top 5 Primetime Broadcast and Cable Advertising Creative Based on Fast-forward Rate

Top Primetime Broadcast Creative Spots*
Rank Brand Creative Name Spot Count
1 Mercedes Benz GLE-Class Where Brains Meet Brawn 24
2 Royal Caribbean Don’t Be A Tourist 13
3 PetSmart Center Coupons For Your Best Friend 10
4 Android Corporate Be Together Not the Same 30
5 Pepsi T. Kelly: Check Your Pulse 10
Top Primetime Cable Creative Spots*
Rank Network Program Name Episode Count
1 Pop-Tarts Crazy Good 11
2 Warner Bros. Mad Max Video Game 34
3 Buick Enclave Still on Their Test Drives 24
4 Gerber Lil Bits Chew U Class of 2015 11
5 Zicam Ultra Cold Season Tip: Stock Up 17
* Based on Fast-forward Rate, 10+ spots per creative (does not include motion picture spots)

Top 5 Debut-Week Motion Picture Campaigns Based on Fast-forward Rate

Top Debut-Week Movie Campaigns*
Rank Studio Movie Title Spot Count
1 A24 Ex Machina 125
2 Samuel Goldwyn 90 Minutes In Heaven 227
3 Open Road Films Little Boy 122
4 Paramount Terminator Genisys 174
5 IFC D Train 198
* Based on Fast-forward Rate, 80+ spots in the debut week

 

 

Top 5 Primetime Broadcast and Cable Promotional Campaigns Based on Fast-forward Rate

Top Primetime Broadcast Promos*
Rank Network Promo Spot Count
1 NBC Saturday Night Live 257
2 NBC Allegiance 102
3 CBS Supergirl 187
4 NBC Chicago PD 122
5 NBC American Odyssey 145
Top Primetime Cable Promos*
Rank Network Program Name Episode Count
1 Comedy Central Another Period 131
2 Comedy Central Broad City 117
3 Comedy Central Drunk History 102
4 FX American Horror Story Hotel 161
5 FX The Americans 330
* Based on Fast-forward Rate, 100+ spots per network promo

Methodology

TiVo’s viewing analysis is based on data from January through November 2015, as collected from an anonymous daily sample of 350,000 active TiVo DVRs. Additional details about this report and other TiVo research activities are available from TiVo Research at info@tivoresearch.com.

© 2015 TiVo Inc. All rights reserved. TiVo is a registered trademark of TiVo Inc. or its subsidiaries worldwide. Super Bowl is a registered trademark of the National Football League. Academy Awards is a registered trademark of the Academy of Motion Picture Arts and Sciences. Emmy is a registered trademark of the National Academy of Television Arts and Sciences. All other company, product and brand names and trademarks are the property of their respective owners.

 

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