TiVo® Bats at Least .500 Over the Past Three (Fall) Seasons

Every day, DVR households help determine the fate of network television programs with the push of a button — or, in the sad case of many MVPD-supplied DVRs, multiple pushes of multiple buttons. Nevertheless, the outcome is the same: as a particular television program finds its way into a DVR household’s viewing queue, the likelihood that said series will enjoy a long and successful run is increased.

Here at TiVo, we have been tracking OnePass™ activity for the past few fall broadcast seasons and determined there is a direct positive correlation between the success of a new series and its OnePass ranking. The table below details the ranking of new fall broadcast series over the past three Octobers. As you can see, in the fall of 2014, seven of the top ten programs by OnePass™ ranking were renewed for a second season. In the fall of 2012 and in the fall of 2013, half of the top ten programs were renewed, and most will still be on the air this fall.

OnePass™ rankings for the fall 2015 season will begin to become available from TiVo Research by the beginning of September. To find out how your new series is trending, please reach out to TiVo Research. Or, if you want to determine how to best spend your advertising dollars by uncovering the hottest new series of the fall season, send an email to info@tivoresearch.com.

 

TiVo Bats At Least .500 for the Past Three Fall Seasons

Fall 2014 – New Fall Broadcast Series TiVo Season Batting Average = .700
GOTHAM Renewed for a second season
SCORPION Renewed for a second season
HOW TO GET AWAY WITH MURDER Renewed for a second season
MADAM SECRETARY Renewed for a second season
NCIS: NEW ORLEANS Renewed for a second season
FOREVER
THE MYSTERIES OF LAURA Renewed for a second season
STALKER
THE FLASH Renewed for a second season
GRACEPOINT
Fall 2013 – New Fall Broadcast Series TiVo Season Batting Average = .500
THE BLACKLIST Renewed for a third season
SLEEPY HOLLOW Renewed for a third season
THE CRAZY ONES
HOSTAGES
BROOKLYN NINE-NINE Renewed for a third season
MOM Renewed for a third season
THE GOLDBERGS Renewed for a third season
TROPHY WIFE
IRONSIDE
BETRAYAL
Fall 2012 – New Fall Broadcast Series TiVo Season Batting Average = .500
REVOLUTION Renewed for a second season
ELEMENTARY Renewed for a fourth season
LAST RESORT
NASHVILLE Renewed for a fourth season
VEGAS
GO ON
666 PARK AVENUE
THE NEW NORMAL
CHICAGO FIRE Renewed for a fourth season
ARROW Renewed for a fourth season
 

Source: TiVo OnePass™ reports during October of 2012, 2013 and 2014.

Anonymous viewing data of TiVo subscribers is based on a daily sample of 350,000 active TiVo DVRs. Ten above-listed shows for each year represent new fall shows appearing in largest percentage number of OnePass selections in such active TiVo DVR sample on the listed measurement dates.

® TiVo Inc. 2015. All Rights Reserved. TiVo and OnePass are trademarks or registered trademarks of TiVo Inc. or its subsidiaries worldwide.

 

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