TiVo Q1 2015 State of TV Report

 In Announcements, Audience Research, TiVo, TiVo Audience Research

Today TiVo Research released its Q1 2015 State of TV Report packed with the latest trends in television viewing. From streaming to OnePass™ rankings, from commercial ratings beyond three days to time-shifted Commercial Retention, TiVo reports on vital industry issues utilizing our unparalleled second-by-second viewing information. Also included in this quarter’s report is a TRUE Target analysis that addresses the recent outcry in the industry for alternative measures of gauging the performance of an advertising campaign.

TiVo Research is uniquely positioned to offer a wide-ranging set of alternative measurement solutions. Through our unique single-source matching of viewing data and purchase data, TiVo Research has the ability to target viewers based on their shopping behavior. With 2.3 million set-top boxes matched to purchase data from 40 million households, TiVo Research is a nationally representative sample with unprecedented scale.

If you would like to receive a copy of the TiVo Q1 2015 State of TV Report, please send an email request to info@tivoresearch.com.  Operators are standing by!

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