Today TiVo Research released its Q1 2015 State of TV Report packed with the latest trends in television viewing. From streaming to OnePass™ rankings, from commercial ratings beyond three days to time-shifted Commercial Retention, TiVo reports on vital industry issues utilizing our unparalleled second-by-second viewing information. Also included in this quarter’s report is a TRUE Target analysis that addresses the recent outcry in the industry for alternative measures of gauging the performance of an advertising campaign.
TiVo Research is uniquely positioned to offer a wide-ranging set of alternative measurement solutions. Through our unique single-source matching of viewing data and purchase data, TiVo Research has the ability to target viewers based on their shopping behavior. With 2.3 million set-top boxes matched to purchase data from 40 million households, TiVo Research is a nationally representative sample with unprecedented scale.
If you would like to receive a copy of the TiVo Q1 2015 State of TV Report, please send an email request to firstname.lastname@example.org. Operators are standing by!