Confessions of a Binger: Reasons, Risks and Companionship

The results are in from TiVo Inc.’s second annual TiVo® Spring 2015 Binge Viewing Survey. Binge viewing, defined as viewing more than three episodes of a series in a single day, has continued becoming not only more accepted but also more popular. The negative perception of binge viewing is down to 30 percent of respondents (versus 53 percent just two years ago). Even with some respondents still looking down on binging, 92 percent of respondents reported binge viewing at some point.

 

Originality is Appreciated

This year, consumers love Netflix-produced original content. House of Cards and Unbreakable Kimmy Schmidt come in as the most recently binged shows. Of the season bingers surveyed, 66 percent of them reportedly use Netflix to watch their favorite program in bulk. Season bingers are defined as viewers who watch an entire season, or more, of a specific program within the time frame of just a few weeks.

Why We Binge

We all have our own reasons (or excuses) for binging. One of the reasons, according to 28 percent of respondents, is the desire to “catch up” on TV. Here are a few more:

  • 30 percent of those surveyed prefer to wait to binge-watch certain programs until the entire season or series is over.
  • 32 percent deliberately put off watching an entire season of a show until they can watch the whole season at once, a slight increase from the 2014 survey.
  • 61 percent report they binge three or more episodes of the same show in one day, because they fell behind on their show.
  • 45 percent admit they binge because they learned about the show after many episodes had already aired and they needed to catch up.
  • 39 percent say that some shows are better when watched back-to-back.

Time Management and … The Blues?

When it comes to time spent binging, 31 percent said they have lost sleep due to binge viewing, and 37 percent have spent an entire weekend binging a show.

Have you ever felt that unshakeable sadness after finishing a show? 52 percent of bingers share your pain after watching the finale of a show through which they binged.

The Couple That Binges Together… Stays Together

If your idea of the perfect date involves a TV, playing your recorded shows, or streaming an entire season on the couch with your loved one, you are in good company. 31 percent of respondents say binge-viewing together is an important way they spend time with their partner.

 

Looking to binge on something fun? Check out TiVo collections. The week of June 26th, TiVo will feature the Pants Off Dance Off collection, inspired by the release of Magic Mike XXL, as well as the 4th of July collection. To find TiVo collections, go to TiVo Central and click Browse TV & Movies.

For further details regarding our Binge Survey, please send an email request to info@tivoresearch.com.

Methodology

TiVo Inc. conducted the TiVo Spring 2015 Binge Viewing Survey in March 2015. Respondents were part of the TiVo Advisors Panel, an opt-in panel of approximately 30,000 TiVo subscribers whose second-by-second viewing behavior is anonymously tracked on an ongoing basis. This viewing data is merged with our monthly attitudinal surveys, allowing us unprecedented insight into behavioral habits and television viewing. 12,458 panel members participated in this survey. TiVo defines “binge-viewing” as watching at least three episodes of the same series on the same day; “season binging” is defined as watching an entire season (or more) of a specific program within a few weeks.

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