TiVo® Top 10 Late Show Moments

 In Audience Research, TiVo Audience Research, Uncategorized

by Alex Petrilli, Senior Manager of Media Insights

The now infamous interview with David Letterman, when Johnny Carson asked “Just how pissed off are you?” after NBC had announced that Jay Leno would be the new host of The Tonight Show, contained more than one notable exchange – https://www.youtube.com/watch?v=sLQwp-kTXEg

Further along in the interview, Johnny asked Dave: “Can you envision yourself twenty years from now doing your late night show?” In response, Dave elicited a hearty laugh and said, “I don’t know how you’ve done it…” That interview took place in 1991. Now 24 years later, Dave is signing off and TiVo® has been tracking the Top Moment from each of his last 10 episodes as a fitting final TiVo Top 10 list for The Late Show with David Letterman.

#10 (Monday, May 18): Dave and Tom Hanks reminisce about the early days of their careers.

#9 (Monday, May 11): Howard Stern tries in vain to kiss David Letterman goodbye.

#8 (Tuesday, May 12): President Bill Clinton visits with Dave and speaks lovingly of the President’s new granddaughter.

#7 (Tuesday, May 19): Bill Murray stumbles out of a “Good Bye Dave” cake, then hugs Letterman and a few people in the audience.

#6 (Wednesday, May 20): Celebrity Top Ten List, “Top 10 Things I’ve Always Wanted to Say to Dave” was the Top Moment of the night with #4, Julia Louis-Dreyfus: “Thanks for letting me take part in another hugely disappointing series finale” rated the highest.

#5 (Thursday, May 14): George Clooney handcuffs himself to Dave and says, “You are not going anywhere.”

#4 (Friday, May 8): Dave shows clips of his mother’s appearances on the show over the years for Mother’s Day.

#3 (Friday, May 15): Dave shows video highlights of things they have done outside over the years.

#2 (Thursday, May 7): Tina Fey takes off her dress and gives it to Dave.

#1 (Wednesday, May 13): With Julia as a guest, Dave shows clips of Julia Roberts and him kissing on his show over the years.

Source: TiVo Research and Analytics (TRA)

Methodology: This TRA analysis was prepared using aggregated, anonymous, second-by-second audience measurement data from a sample of approximately 30,000 anonymous households with the Emmy® Award-winning TiVo service. TRA gauges the interest in programming content by measuring the percentage of the TiVo audience watching in “play” speed. TRA determined the Top Moment from each of Dave’s last ten episodes that resonated most with TiVo subscribers.

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