TiVo Research Presents its 2014 Year in Review

SUPER BOWL 2014

Top Moments include Peyton Manning’s First Botched Snap from Center in the Super Bowl and a Glitch in the Opening Ceremonies of the XXII Winter Olympics

TiVo Research today announced its 2014 year in review results offering a comprehensive look at what resonated with TiVo viewers based on syndicated ratings data, from television’s top five moments to the most successful creative advertising campaigns. According to TiVo, two of the top TV five moments of 2014 occurred during The Big Bang Theory episodes, while moments from the Super Bowl, the Academy Awards and the Winter Olympics comprised the other three.

TiVo Research analyzed TV viewership from January-November 2014 for a variety of different program types and metric categories. The results are based on an aggregated, anonymous, second-by-second audience measurement data from a sample of 350,000 anonymous households with the Emmy® Award winning TiVo® service.

2014 Year in Review

Top 5 TiVo Moments for the 5 Highest Rated Programs of 2014

 1. Super Bowl XLVIII – Fox, 2/2/2014

Top Rated Moment: On the first play of the opening drive, as Peyton Manning approaches the center for the snap, the football flies past his head and into the end zone for a Seattle safety.

2. The Oscars – ABC, 3/2/2014

Top Rated Moment: As the nominees are announced for the night’s first award, Best Actor in    a Supporting Role, eventual winner Jared Leto’s astounding clip is shown from Dallas Buyers Club.

 3. The Big Bang Theory, The Locomotion Interruption – CBS, 9/22/2014

Top Rated Moment: On the way to rescue Sheldon in Arizona, Amy complains that he called Leonard rather than her.

 4. The Big Bang Theory, The Junior Professor Solution – CBS, 9/22/2014

Top Rated Moment: The guys debate what human-animal combination would create the greatest super-soldier. Sheldon concludes it would be human-koala because “you would wind up with an army so cute it couldn’t be attacked.”

5. XXII Winter Olympics, Opening Ceremonies – NBC, 2/7/2014

Top Rated Moment: As a chorus of Russian singers serenades the crowd, four—out of five—large hovering snowflakes morph into Olympic rings. Unfortunately the fifth snowflake fails to transform.

Top 5 Most Time-Shifted Broadcast and Cable Programs

Broadcast*
Rank Network Program Name Episode Count % Time-shifted
1 CW The Vampire Diaries 19 85.2%
2 CW Arrow 20 84.3%
3 ABC Modern Family 21 83.1%
4 FOX New Girl 19 82.9%
5 CW Hart of Dixie 14 82.7%
Cable*
Rank Network Program Name Episode Count % Time-shifted
1 BBCA Orphan Black 11 91.2%
2 SHOWTIME Nurse Jackie 12 90.5%
3 SUNDANCE Rectify 10 89.8%
4 IFC Portlandia 11 89.4%
5 BBCA Doctor Who 17 88.8%
* Based on 10+ episodes

 

Advertising creative, movie campaign spots and network promos were evaluated with respect to how well their ads resonated with TiVo service subscribers, as measured by their propensity to watch, rewind or fast-forward through the brands’ spots during time-shifted viewing.

 

Top 5 Primetime Broadcast and Cable Advertising Creative Based on Fast-forward Rate

Top Primetime Broadcast Creative Spots*
Rank Brand Creative Name Spot Count
1 Mountain Dew
  1. Earnhardt Jr.: Dale Call
11
2 Microsoft Steve Gleason: Technology 19
3 Pacific Life Plan for Retirement Today 13
4 Buick Enclave Marisa Millers Buick Enclave 16
5 Heinz Clap Your Hands 16
Top Primetime Cable Creative Spots*
Rank Network Program Name Episode Count
1 Volkswagen Golf
  1. Cantor: Commentates on the Drive
37
2 Subway
  1. Phelps: All January Long
17
3 Coca-Cola Zero March Madness Fans 25
4 Old El Paso Flavor is Right on 15
5 Smart Car A Small But Safe Car 31
* Based on Fast-forward Rate, 10+ spots per creative (does not include motion picture spots)

 

Top 5 Debut Week Motion Picture Campaigns based on Fast-Forward Rate

Top Debut Week Movie Campaigns*
Rank Studio Movie Title Spot Count
1 Paramount Transformers Age Of Extinction 101
2 TriStar Moms Night Out 112
3 Sony / Screen Gems Think Like A Man Too 115
4 Samuel Goldwyn Ivory Tower 93
5 Paramount Top Five 140
* Based on Fast-forward Rate, 80+ spots in the debut week

 

Top 5 Primetime Broadcast and Cable Promotional Campaigns based on Fast-Forward Rate

Top Primetime Broadcast Promos*
Rank Network Promo Spot Count
1 NBC Chicago PD 190
2 CW Beauty & The Beast 107
3 CW Supernatural 198
4 CW Tomorrow People 134
5 CBS NCIS 209
Top Primetime Cable Promos*
Rank Network Program Name Episode Count
1 Comedy Central Key & Peele 103
2 Comedy Central Nathan For You 171
3 Comedy Central TripTank 110
4 Comedy Central Broad City 145
5 ABC Family Pretty Little Liars 557
* Based on Fast-forward Rate, 100+ spots per network promo

 

Methodology

TiVo’s viewing analysis is based on data from January-November 2014, collected from an anonymous daily sample of 350,000 active TiVo DVRs.

 

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