“C’mon man…!” TiVo Spoiler Survey: Uncool Spoiler Behavior Persists   by

The simple words, SPOILER ALERT, can easily determine one’s TV fate. Today, TiVo Research Inc., a wholly-owned subsidiary of TiVo Inc., revealed results from its TiVo Spoilers Behavior Survey. According to the 14,673 respondents surveyed in June 2014, a whopping 78 percent report that a movie, show or sports game has been spoiled for them before.

Of those who have been spoiled, 64 percent report the most common experience is a major plot point on a TV show being revealed while 56 percent reported a character death on a TV show being exposed. For 23 percent of respondents, the worst kind of spoiler is the final result of a sports game they planned on watching later. TV spoilers are also more common and considered worse than movie spoilers.

When listing all of the ways respondents have been spoiled before, the highest, at 65 percent, is by friends, acquaintances and co-workers, followed by 59 percent reporting the spoiler came from news headlines on the Internet. Additionally, 57 percent say live TV has been the cause, while 49 percent blame Facebook.

Precautions have become necessary for 71 percent of respondents when it comes to spoilers. Within this group, the most common avoidance technique is to tell people you haven’t watched something yet and ask them not to spoil it (67 percent). Avoiding social media (67 percent), certain websites (63 percent) and live TV (54 percent) are additional ways those surveyed keep their experience spoil free.

So whether or not you are perusing through social media or conversing with a friend, there really is no safe zone when talking TV and movies. So what’s one to do to avoid the uncool spoiler behavior out there? Binge-watching anything and everything right when it comes out so nothing can be spoiled, seems like a good idea!

Additional Key Findings

  • Of those who live in Eastern, Central, and Mountain Time Zones, 13 percent avoid talking about shows they really care about until more people have had a chance to watch it, while 36 percent don’t worry about it.
  • Of those who live in the Pacific, Alaska, and Hawaii Time Zones, a full 30 percent avoid the Internet as soon as a show they really care about airs in other Time Zones; 27 percent don’t worry about it.
  • 46 percent would eliminate the possibility of being spoiled if they could.

Survey Methodology

TiVo Research conducted the TiVo Spoilers Behavior Survey in June 2014. Respondents were part of the TiVo Advisors Panel, an opt-in panel of approximately 30,000 TiVo subscribers whose second-by-second viewing behavior is anonymously tracked on an ongoing basis. This viewing data is merged with our monthly attitudinal surveys, allowing us unprecedented insight into behavioral habits and television viewing. 14,673 panel members participated in this survey wildstar gold.

 

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