One tequila, Two tequila, Three tequila, Floor…

 In Audience Research

“One tequila, Two tequila, Three tequila, Floor…”

Whether you’re jumping on the summer trend of hard liquor spiked popsicles, sticking to your regular drink of a margarita with salt, or sipping it straight, tequila finally has its own day for celebration! Although the history of this unofficial national holiday is unknown, that shouldn’t stop you, if you are of drinking age, from enjoying — responsibly — the beverage that is made of between 30% and 50% alcohol.  Cheers to that! 

National Tequila Day is July 24th, so check your liquor cabinets to be sure that your favorite brand of tequila is handy! But before you start handing out shots of Jose Cuervo and slices of lime, check out the rankings of five tequila brands among viewers of various late-night television talk/variety programs.  That’s right; TiVo Research examined the tequila brand preferences among these viewers and found that not all tequila is created equal.

Sauza came in strong with the highest ranking among viewers of five of the eight shows examined; Jose Cuervo scored the highest ranking for the remaining three programs.  At the other end of the rating spectrum, Margaritaville – generally the least expensive brand among the five examined – delivered the lowest ranking among viewers of six of the late-night programs.

Patron – a higher-priced tequila – came in 3rd in all but one instance: it delivered the 2nd highest ranking among viewers of “The Late Late Show with Craig Ferguson”.  Premium-priced 1800 ranked #2 among viewers of “Jimmy Kimmel Live”, the only late-night program for which the 1800 brand scored higher than 4th place.

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