March Madness – Top Moments and Games and Commercials (Oh My!)
If you kept up with March Madness this year – and probably even if you didn’t – you know that the tournament has come to an end, declaring the UConn Huskies the 2014 Champions! Last night’s championship game against Kentucky was an exciting one – an opinion that can be validated by TiVo’s Top Moments. So which games, Final Four moments, and commercials were concretely dubbed the most exciting? TiVo Research looked to their data to deliver these answers.
First up, we have TiVo’s Top Ten Moments from the March Madness Final Four weekend:
- 4-7-14 @11:18pm – Down by 6 with under 20 seconds to play the Harrison twins each miss a three as the Huskies Boatright comes down with the rebound, sealing the win for UConn.
- 4-7-14 @ 11:12pm – The Huskies Giffey misses a jumper that would have put UConn up by 8.
- 4-7-14 @ 11:15pm – Down by 6 with a little over a minute to play, Young makes a layup for the Wildcats to pull them to within 4.
- 4-7-14 @ 11:06pm – With 2 seconds remaining on the shot clock Boatright hits a jumper to give the Huskies a 6 point lead.
- 4-5-14 @ 11:26pm – Down by two with 5.9 seconds remaining, Kentucky’s Aaron Harrison drains a 3 on an assist by his twin brother Andrew.
- 4-5-14 @ 11:30pm – The Badgers Traevon Jackson misses a potential game winning jumper with 1.5 seconds on the game clock.
- 4-5-14 @ 11:22pm – Kaminsky get the offensive rebound for the Badgers and puts it right back up for the score to tie the game at 71 with 1:14 to play.
- 4-5-14 @ 8:21pm – Niel Giffey’s emphatic dunk give Connecticut a 61-49 lead with 1:43 left in the game.
- 4-5-14 @ 8:27pm – The buzzer sounds sending Connecticut to the 2014 Finals.
- 4-5-14 @ 8:13pm – Florida’s Patric Young eludes Huskies forward DeAndre Daniels to score two on a dunk and pull the Gators to within 6.
Then, 68 teams means 67 games. Of those 67, countless were streamed to mobile devices for a variety of reasons; a dad had to take his daughter to ballet practice and needed a way to watch while she pranced, or a boy had his bracket ready and needed to watch all six games at once to know when their victories would translate to his. Whatever the reason, these games were the most streamed March Madness games this year:
|Most streamed NCAA March Madness 2014 Games||Date|
|Connecticut 60, Michigan State 54||Sunday, March 30|
|Kentucky 75, Michigan 72||Sunday, March 30|
|Louisville 66, Saint Louis 51||Saturday, March 22|
|Stanford 60, Kansas 57||Sunday, March 23|
|Kentucky 78, Wichita St. 76||Sunday, March 23|
And lastly, from Gary Busey’s bizarre Amazon fire TV spot to Charles Barkley’s bobblehead imitation, here are the 2014 Top Ten Most Engaging** NCAA Final Four & Championship Game Spots:
* TiVo Research’s NCAA Final Four and Championship analysis was prepared using aggregated, anonymous, second-by-second audience measurement data from a sample of ~350,000 anonymous households with the Emmy-award winning TiVo® service. TiVo Research gauges the interest in programming content by measuring the percentage of the TiVo audience watching in “play” speed. The most engaging ads are determined by looking for spots with the biggest bump in viewership relative to the surrounding 15 minutes of programming, offering a true reflection of change in viewership.
Methodology: TiVo Research is the only second-by-second audience research service which ranks top moments based on retention and viewership relative to the program viewership numbers. TiVo Research’s analysis was prepared using aggregated, anonymous, second-by-second audience measurement data from a sample of 350,000 anonymous households with the Emmy-award winning TiVo® service. TiVo Research gauges the interest in programming content by measuring the percentage of the TiVo audience watching in “play” speed. The most engaging moments are determined by looking for spots with the biggest bump in viewership relative to the surrounding 15 minutes of programming, offering a true reflection of change in viewership.