The 86th Academy Awards – Top Moments

 In Audience Research, Entertainment

The red carpet, the heartfelt speeches, the glamorous fashion… There were many a moment to rewind and re-watch during the 2014 Oscars, but after it was all said and done, one couldn’t help but to ask themself: Was that The Ellen DeGeneres Show or The 86th Academy Awards? Three out of TiVo’s Top 5 moments of the night were Ellen’s, as she kept the audience laughing (or eating delivery pizza) between words of wisdom and gratitude from the Academy Award winners.


TiVo Research identified the following as the evening’s most re-watched moments:

  1. 8:42pm – As the nominees are announced for the night’s first award, Best Actor in a Supporting Role, eventual winner Jared Leto’s astounding clip is shown from Dallas Buyers Club.
  2. 8:33pm – During Ellen’s opening monologue she quips, “And I have to say, one of the most amazing Liza Minnelli impersonators I have seen in my entire life.  Really.  Seriously.  Good job sir.” As the camera shows the actual Liza Minnelli in the audience.
  3. 9:10pm – Ellen offers Bradley Cooper a consolation prize as a runner up in the Best Actor in a Supporting Role category, some Scratcher Lotto tickets.
  4. 10:14pm – Following the irreverent clip of Jean Squibb in Nebraska, Lupita Nyong’o is announced as the winner of the Best Actress in a Supporting Role for the film 12 Years a Slave.
  5. 10:42pm – Ellen hits the stage in an elaborate Glinda the Good Witch costume from the Wizard of Oz, unaware the tribute is over.  “Not cool guys, they were gonna call me.”


Methodology: TiVo Research is the only second-by-second audience research service which ranks top moments based on retention and viewership relative to the program viewership numbers. TiVo Research’s analysis was prepared using aggregated, anonymous, second-by-second audience measurement data from a sample of 350,000 anonymous households with the Emmy-award winning TiVo® service. TiVo Research gauges the interest in programming content by measuring the percentage of the TiVo audience watching in “play” speed. The most engaging moments are determined by looking for spots with the biggest bump in viewership relative to the surrounding 15 minutes of programming, offering a true reflection of change in viewership.

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