TiVo Reveals Second-Screen Viewing Behavior
A lot of fuss is being made about how shows will be viewed in the coming years; one of these ways involves second-screen methods such as on phones and tablets. This trend has started to take off in the past years and has been heavily increasing in viewers.
Today, at the Consumer Electronics Show (CES) in Las Vegas, TiVo announced that streaming to mobile devices among its subscriber base is on the rise and driving longer periods of engagement on second screens, an increase directly related to the launch of TiVo Roamio in August, 2013.
TiVo data indicates that overall, 78% of ‘streaming-capable’ TiVo subscribers are streaming content to their mobile devices at least once per month since in-home capability was launched in September 2012. Additionally, the average number of streaming sessions per month has increased by almost 50% in the second half of the year, while the time spent on streaming sessions is up 20% per user on a monthly basis.
Additional TiVo streaming insights based on November 2013 data include the following:
- Four out of five TiVo streaming sessions were viewed on tablets, while the remaining twenty percent were viewed on smartphones.
- A typical streaming session lasts as long as a 30 minute sitcom, without commercials, with an average user streaming 15.6 sessions per month.
- Recorded content accounts for 76% of all streaming sessions; live streaming accounts for 11%. The balance consists of viewing via sideloaded content that has been transferred directly to a mobile device at home and then played offline.
- Streaming occurs more frequently on weekends, when average daily session counts increase by as much as 13% compared to weekdays.
The top streamed programs for the month of November were led by NFL football, followed by college football, and The Daily Show with Jon Stewart coming in as the third most popular:
Top Programs Streamed in November 2013
|Various||NFL Football (any)|
|Various||College Football (any)|
|Comedy Central||The Daily Show with Jon Stewart|
|AMC||The Walking Dead|
|ABC||Marvel Agents of S.H.I.E.L.D.|
|CBS||The Big Bang Theory|
|NBC||Saturday Night Live|
|CBS||How I Met Your Mother|
TiVo’s analysis is based on aggregated, anonymous, second-by-second audience measurement data from a sample of 24,918 anonymous households with the Emmy-award winning TiVo service. The report analyzed streaming for the months of July and November 2013. Streaming provides consumers the ability to stream and download their live TV and recorded content to the smartphones and tablets from anywhere.