Top Ad Campaigns of 2013   by

It takes a creative ad campaign to catch audience’s’ attentions, but as 2013 comes to an end, TiVo has compiled the most watched ads of the year. From the best ads for products to the best film campaign a week prior to a film release, these brands, films, and shows were able to captivate viewers.

Advertising creative, movie campaign spots and network promos were evaluated with respect to how well their ads resonated with TiVo service subscribers, as measured by their propensity to watch, rewind or fast-forward through the brands’ spots during time-shifted viewing.

Top 5 Primetime Broadcast and Cable Advertising Creative Based on Fast-forward Rate

Top Primetime Broadcast Creative Spots*
Rank Brand Creative Name Spot Count
1 E Trade Financial Baby Discusses Hidden Fees 11
2 Mastercard Keep Using Your Card at Any Restaurant 25
3 Pacific Life Family Watches a Whale – Pacific Life 23
4 BMW X1 Versatile for Anything 14
5 Tempur-Pedic Mattress Full of Blue Gel Beads 22

 

Top Primetime Cable Creative Spots*
Rank Brand Creative Name Spot Count
1 Samsung Galaxy On the Way 10
2 Miller 64 Fit to Make History 2 10
3 Dollar Shave Club Shipping Razors to Your Home 7-Dollar Shave Club 15
4 GMC Sierra Same as a Submarine Hull 11
5 Taco Bell Game Day Tradition 12

*Based on Fast-forward Rate, 10+ spots per creative (does not include motion picture spots)

 

Top 5 Debut Week Motion Picture Campaigns based on Fast-Forward Rate

Top Debut Week Movie Campaigns*
Rank Studio Movie Title Spot Count
1 Fox A Good Day to Die Hard 80
2 Relativity Movie 43 409
3 Sony/Columbia Grown Ups 2 163
4 Lionsgate Summit Kevin Hart Let Me Explain 291
5 Paramount World War Z 292

*Based on Fast-forward Rate, 80+ spots in the debut week

 

Top 5 Primetime Broadcast and Cable Promotional Campaigns based on Fast-Forward Rate

Top Primetime Broadcast Promos*
Rank Network Program Name Spot Count
1 CBS NCIS 147
2 CBS NCIS Los Angeles 130
3 NBC Dracula 102
4 CBS Survivor Caramoan 213
5 NBC The Winner Is 117

 

Top Primetime Cable Promos*
Rank Network Program Name Spot Count
1 AMC The Killing 373
2 ABC FAMILY Twisted 490
3 FX Archer 289
4 BRAVO Real Housewives of Beverly Hills 266
5 TBS Deal With It 409

*Based on Fast-forward Rate, 100+ spots per network promo

How many of these shows or films did you make sure to see this year? Do you have a favorite commectial that didn’t make the list? Comment here with your favorite ad campaigns of the year!

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