We are thrilled to be launching “What to Watch Now” for iPad. It combines personalization with bringing you the content you want as soon as you want it (when you’re sitting down in front of your TV).
We think “What to Watch Now” significantly improves the tablet experience by offering you, our users, content “feeds” based on viewership data and personal preferences.
Using “What to Watch Now,” TiVo users are immediately presented with the programing you will most enjoy without surfing channels or browsing a guide. It assesses live programs airing within the next 30 minutes against real-time, regional viewing trends and user-defined preferences, to offer tailored entertainment recommendations categorized by genre, in easy to use format.
“What to Watch Now” users select movies and shows from six “feeds” that create a unique, personal and easy-to-use view of what matters most to them that they can watch immediately:
- Popular on TV
- Sports on Now, Powered By Thuuz
- Movies on TV
- Favorite Channels
- Viewer’s recorded TV
And to further enhance this for our sports enthusiasts, we have even partnered with Thuuz, a sports metadata provider that calculates the “excitement factor” for live sporting events, based on a zero to 100 scale. Games ranked as more exciting are identified and listed with higher numbers, helping you immediately identify the must-watch sports game of the moment.
If you’re already using the TiVo App for iPad then you know it features a high-definition user interface, enabling you to view the guide, search, browse, explore and share your favorite entertainment – all without interrupting whatever is playing on your TV. You can set and modify recordings, season passes and see where content is available between recordings, live TV and apps including NetFlix, Hulu Plus and Amazon Instant Video. The iPad app also provides access to explore the cast and crew of TV shows and movies extending the opportunity for discovery.
So, if you already have the app, awesome news, you’re going to get an update shortly if you haven’t already. If you have an iOS device and don’t already have the TiVo iPad/iPhone app, you’re missing out. It’s awesome and carries 4.5 stars in the App Store. Go download it! The TiVo App is available for free from the App Store on iPad, iPhone and iPod touch, or at www.itunes.com/appstore.
To access “What to Watch Now” and the full spectrum of TiVo App features, users must have a TiVo Premiere, TiVo Premiere 4 or TiVo Premiere XL4 and an existing account with TiVo.