TiVo Olympic Coverage – Top Moments – August 10, 2012

 In Audience Research, TiVo Audience Research
On your mark, set, go! It was a fast and furious night at the Olympic stadium in London as a 27-year world record was smashed by Team USA in the women’s 4x100m relay. Carmelita Jeter anchored the USA’s final leg, securing gold in world record pace of 40.82s and nailing the Top Moment of the evening in an event where the gold medal had eluded the Americans since 1996.

Not every Top Moment was happy for Team USA: Morgan Uceny broke down uncontrollably on the track as she tripped and fell for a second time in women’s 1500m (the previous fall was in the 2011 world championships at the same event); Team USA was also upset by the Bahamas, who snatched a gold medal in the men’s 4x400m relay – a race that  also featured a gutsy and inspiring run by the Blade Runner, Oscar Pistorius of South Africa.

Track and field competition also provided the final two TiVo Top Moments: The #4 slot went toTeam USA’s men’s 4x100m relay team setting a new national record (37.38s), beating a previous record that had been untouched  for 20 years and qualifying for the finals.  The #5 Top Moment was  Defar Meseret of Ethiopia clinching gold in the women’s 5000m final, with teammate  Tirunesh Dibaba claiming the bronze.


TiVo’s Top 5 Olympic Moments – August 10, 2012 – NBC Broadcast Prime
RankTop Moment  (NBC ET/PT)Description
1 10:28:07 PMIn the women’s 4x100m relay final, Bianca Knight passes the batton to Carmelita Jeter, who subsequently takes a massive lead to win the gold for Team USA with a new world record of 40.82s.
2 10:42:51 PMIn the women’s 1500m final, medal contender Morgan Uceny of USA breaks down uncontrollably in the middle of the track as she trips and falls in the final lap, thereby failing to finish the race.
3 11:05:40 PMIn the men’s 4x400m relay final, Ramon Miller of the Bahamas overtakes Taylor of Team USA to win the gold medal; USA finishes second for a silver. This race also features an inspiring finish to his Olympic journey by the Blade Runner, Oscar Pistorius from South Africa.
4 09:52:58 PMIn the men’s 4x100m relay heat #1:, Trell Kimmons hands over the batton to Justin Gatlin in the anchor leg. The textbook baton handoff helps Team USA maintain its lead, establishing a new national record (37.38s) and winning the heat in the process.
5 10:11:29 PMIn the women’s 5000m final, Vivian Jepkemoi Cheruiyot of Kenya overtakes Tirunesh Dibaba of Ethiopia to come in second, nabbing a silver medal in 15:04:73s. Defar Meseret of Ethiopia wins the gold at 15:04:25s and Dibaba finishes with a bronze at 15:05:15s
 * Top 5 moments based on live + Same Day Viewership of the olympic games on NBC

TiVo Second-by-Second Viewership — NBC Olympics Broadcast — August 10, 2012
TiVo Second-by-Second Viewership -- NBC Olympics Broadcast -- August 10, 2012
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