Thumbs Up for TiVo from Virgin Media!
This year Virgin Media launched the UK’s first next-generation entertainment platform powered by TiVo. TiVo service from Virgin Media’s main features include TiVo recommendations, Search and browse, WishList searches, Web apps and more.
They have now also released its first set of TiVo ads in the UK, one of which can be seen below. These ads highlight the thumbs up and thumbs down buttons that, like the US product, allow users to have a more interactive and personal experience.
We give ’em three thumbs up…What do you think?
Joshua Danovitz is GM & VP of International for TiVo Inc.