Virgin Media, in the midst of rolling out a powerful new TiVo-powered DVR for its subscribers has gone to market with an ad campaign which has had some fun with TiVo’s branded “thumbs up” and “thumbs down” icons. We thought this execution was timely and needed to be shared. Although, these were created long before the recent headlines, and even before Rupert put the kibosh on his bid to acquire British cable provider BSkyB. What do you think…thumbs up?!
Richard vs. Rupert: A TiVo-powered ad from across the pond.