TiVo announces this year’s top ten Super Bowl most engaging ads   by

Snickers satisfies Super Bowl viewers and once again takes the top spot on TiVo’s top-ten ad list with the Snicker’s “Logging” advertisement featuring Richard Lewis and Roseanne Barr.

Each of the top-ten ads used humor to cut through the clutter, with a mix of celebrity talent and user-generated wit shaping up this year’s anticipated list of top ten ads from TiVo.

Best Buy turned to musical icon Ozzy Osbourne and fan-favorite Justin Bieber with its first Super Bowl ad, a space-aged take on the retailer’s “buy back” program, to land the number two rated commercial of the game. Doritos, which claimed the highest rated commercial during the 2010 Super Bowl, found success again with a user-generated commercial, earning the fifth and seventh highest rated advertisements of the night with its “The Best Part” and “House Sitting” spots.

Even after 14 million pre-game views online, in-game viewers still wanted to see more of ‘The Force,’ an ad featuring a pint-sized Darth Vader commanding a new Passat to power up. The ad earned the number four spot on the list, easily out distancing itself from other auto competition.

TiVo Highlights:

The top ten rated commercials of this year’s game according to TiVo were:

  1. Snickers                                 “Logging”
  2. Best Buy                                “Bieber and Ozzy”
  3. Pepsi Max                              “Love Hurts”
  4. Volkswagen Passat                 “The Force”
  5. Doritos                                   “The Best Part”
  6. Teleflora                                 “Help me Faith”
  7. Doritos                                   “House Sitting”
  8. E*Trade                                 “Tailor”
  9. Cruze Eco                              “Misunderstanding”
  10. Bridgestone                            “Carma”

The most watched moment of the game this year was by far and away Roethlisberger’s last incomplete pass in the final minute of the fourth quarter to Mike Wallace giving Green Bay the Championship title.

What was your favorite commercial during this year’s big game?

This information was prepared using aggregated, anonymous, second-by-second audience measurement data about how TiVo subscribers watched the game, and was determined by not just the most viewed commercials, but also the most engaging ads throughout the game. The most engaging ads are determined by looking for spots with the biggest bump in viewership relative to the surrounding 15 minutes of programming, offering a true reflection of change in viewership.

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