Recent announcements (such as Google TV) about getting Web content to the TV are interesting, and we think it’s a great thing. Well, I wanted to provide a quick snapshot of what we think here at TiVo.
It’s all about choice
For 10 years TiVo has provided the one thing every consumer wants: choice. Our first TiVo DVR in 1999 gave you the choice of watching shows you wanted, when you wanted, all in one box. Since then, our search tool helped you browse and discover the shows you were looking for, while other features brought you shows you hadn’t even considered before. As your interests evolved, our product choices expanded. We made hard drives bigger so you could record even more, added HD to give you the best picture possible… and that’s just with TV.
Bringing on the Web
What we find most exciting about the idea of Web content to the TV is that it’s stimulated the general public’s interest in the future TV, and specifically, all the Web-based features that we’re already offering in one box: TiVo Premiere.
With your broadband connection, we bring you the best of the Web all into one TiVo box – currently 6 million content options and counting. Netflix, YouTube, Amazon, Blockbuster and more are only one click away with your TiVo Premiere. Not up for a movie? Explore new tunes with options like Rhapsody or Pandora, which is coming soon.
The Web is always evolving, so we’ve already planned for your TiVo Premiere box’s future. We developed TiVo Premiere on Adobe Flash software and a multi-core architecture that will someday allow for third-party applications.
The final consideration? We believe this new vision of TV entertainment is only complete when you can watch both television and Web content. Why should you have to choose between one and the other? Choose the TiVo box and service and you get both.
What’s next for TiVo?
We haven’t just entered a new era of TV and Web convergence – that era started years ago. We believe the defining theme of this era is about making all the content you want television-centric, in one single approach.
The best part – TiVo makes all of this available today.
Tony Lee is VP of Marketing for TiVo